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24/03/2008 by

DJ Looks for User Generated Content

Where most popular DJ’s and artists receive underwear from their female fans, Ferry Corsten gets a lot of video clips of people dancing and lip syncing to his world famous tunes. He says he enjoys watching them a lot, although maybe not so much as ladies underwear, and it inspired him to write out a contest for his newest tune ‘Into the Dark’.

Fans are asked to send in their craziest, funnies videos of them dancing to ‘Into the Dark’, everything is allowed. Although Ferry does display a sense of humour and a keen sense of what goes on on the internet as anything involving two girls and one cup isn’t allowed. At the end of the contest he’ll make a selection of the best videos, which will then be put into the video clip of the track he created with Howard Jones.

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Giving fans (or consumers) a chance to interact with a brand through user generated content can be a great way to enhance engagement. It can also help to create ‘fansumers’ and will give brand advocates a great opportunity to talk about and interact with you.


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