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21/04/2008 by
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Join The World’s Biggest Mexican Wave!

Following Nike’s 2006 Joga Bonito Soccer chain, Google’s collaborative Gmail video and the video message in a bottle by Greenpeace, BT FON has launched a fun new campaign called The World’s Biggest Mexican Wave, to celebrate the new online/communications partnership between British Telecom and FON, raise awareness of the world’s largest Wi-Fi community and to find out which football team in the UK has the most passionate fans.

Jennifer Metcalfe

Martin Varsavsky of FON explains why they chose the Mexican Wave: “Well, first of all it’s fun. Secondly a WiFi community is just like a Mexican Wave: people contribute with their individual (radio) wave, and the more people, the better it gets.”

Anybody can be part of The Biggest Mexican Wave, joining the initiative is very easy. You can create your own single wave using a webcam, digital camera or a mobile phone and upload it to the website after a simple registration process which lets you ‘join the wave’. As well as being automatically added to the main effort, you are also given the chance to start your own or view existing waves.

So far 1029 videos and 19 waves have been created, including waves from Arsenal and Celtic football teams, a perfect mexican wave tutorial from Liverpool’s striker Peter ‘The Robot’ Crouch and other football stars such as Cesc Fabregas, Theo Walcott, William Gallas, Alexander Hleb and Mathieu Flamini. The site was created by Albion Brand Communications London, well known for their work with Skype, eBay and Joost.

The World’s Biggest Mexican Wave

So grab your sombrero like Hollyoaks star Jennifer Metcalfe and Peter Crouch did, get involved and try to spot yourself! For tips on how to film and submit your own wave, log on to theworldsbiggestmexicanwave.com

Source: Contagious Magazine, Creative Intelligence, The Sun

 

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