Why Red Bull Ignores Its Advertising Agency?
Probably we all know the Red Bull TV commercials, with the ever happy ending and wings. The campaign has been broadcasted for 23 years in 160 countries. For the new campaign Red Bull ignores its advertising agency, now all consumers in The Netherlands can think along.
And that’s about time. Because to me, Red Bull has been a core identity brand for many years. I loved their cool events and sponsorships. But the never ending boring series of TV commercials made me change my mind. I started to dislike the Red Bull brand due to their TV ads.
Per 1 March 2010 every Dutch consumer with a creative mind can send his script to Red Bull Decide The Story.
User created scripts must fit the mandatory format, in which the animated “anchor” cartoon will stay the main character. The TV spot must be 15 seconds max.
The best rated scripts will be produced into a TV ad and will be aired on TV. The winning script writers will be involved in the production of the spot.
I do hope to see some fun scripts. And really hope to see a refreshed Red Bull brand. Because they will need a cosmic collission to find all the available GRP’s on this planet that will make me a Red Bull fan again.
How do you like the current Red Bull TV commercials?
Follow Category?User Created Content |
Follow Author?Igor Beuker |
2 more
Follow Tags?advertisingdutch red bullloyaltyred bull |
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