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23/11/2010 by
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Bouygues Telecom’s Flashback Facebook App

The French telecom company Bouygues Telecom has launched a compelling campaign which is the kick-off for their Facebook page. The campaign contains a cool Facebook app which makes it possible to take your Facebook history offline into a book.

So why should you take your whole Facebook account offline?

Bouygues Télécom decided that it wanted something that would go beyond using your profile picture in a funny way, or pranking your friends with a small joke. If you look at the way how we use facebook and if you imagine that we use the social networking site everyday, we forget our favorite moments we share online.

So DDB came up with an app that could change this, by keeping your facebook, in a book.

See how it works:

Users could include up to ten friends and designate a timeframe of the content to be covered. The limited run of 1,000 books were gone within an hour of the promotion’s launch.

Another interesting case which combines social networking with the offline world, what do you think?