Dutch Porn Star Understands Viral Marketing

Written by Laurens Bianchi on July 11th, 2010 | 4 comments

Dutch Porn Star Bobbi Eden is probably one of the few Dutch People who are happy with the fact that not Holland, but Spain has won the FIFA World Cup. Last week Bobbi tweeted that she would give oral sex to all her followers if Holland would win the World Cup. Before this tweet she had 5114 followers. After 6 days she has more than 100,000 followers.

The tweet contains an important ingredient for a successful viral marketing campaign: Sex Sells. Unfortunately not many brands can set up similar events like Bobbi Eden did, although it will definitely become viral as well, can you imagine:

Bill Gates: I will give a BJ to all my followers, together with @SteveBallmer @BobMuglia RT

Bobbi Eden is not the first woman to make an erotic oath during the 2010 World Cup. Lingerie model Larissa Riquelme promised to run naked through the streets of Paraguay if her team won the tournament. When the Paraguayans were eliminated in the quarterfinals, it seemed that the South American beauty’s vow would not be realized. However, Riquelme has decided to run nude after all, as a “present” to Paraguay’s soccer players.

This kind off buzz doesn’t stick to just those 100,000 perverts, who really thought that Bobbi would give them some oral action (imagine if you would be number 100.001…). It even made the news:

Source: SocialMediaConsultancy.nl

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4 Comments

• enfantsdelapub (Enfants de la pub) says:

  July 12, 2010 at 12:34

  Le sexe reste la meilleure stratégie virale. La preuve! http://www.viralblog.com/viral-cases/dutch-porn-star-understands-viral-marketing/

  Reply
• Igor Beuker says:

  July 12, 2010 at 17:21

  Like for 2 decades: marketers and agencies can learn a lot from Porn & Poker.

  I have seen companies pay $ 1 million for a CRM platform and the same amount for the integrations that failed. In the end, the CRM platform was 50% of a Poker engine…

  Same for internet, payment methods, webcams and mobile stuff etc: if the adult industry tapps into it, you can bet your a** brands will do the same eventually.

  Digital life is pretty simple every now and then.

  Cheers

  Reply
• Why Viral Marketing | Art of Making Money Online says:

  July 13, 2010 at 09:17

  [...] Dutch Porn Star Understands Viral Marketing – [...]

  Reply
• Test – Internet Marketing Success for Network Marketers with Robin Williams : says:

  July 13, 2010 at 16:41

  [...] Dutch Porn Star Understands Viral Marketing – [...]

  Reply