Comments on: Five Facts On Ray-Ban’s Viral Marketing Success

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By: JoshSmith711 (Josh Smith)

JoshSmith711 (Josh Smith) — Wed, 20 Apr 2011 18:01:54 +0000

#m201 5 facts that leads to Ray Ban’s success. http://www.viralblog.com/viral-cases/five-facts-on-ray-bans-viral-marketing-success/

By: “Never Hide” —Successful Marketing Story in Ray Ban » Xue Zhang's Blog

“Never Hide” —Successful Marketing Story in Ray Ban » Xue Zhang's Blog — Thu, 20 Jan 2011 07:40:12 +0000

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By: Locas

Locas — Sat, 15 May 2010 15:03:38 +0000

http://www.raybansonnenbrille.com

By: James O'Connor (@jamesiii)

James O'Connor (@jamesiii) — Mon, 06 Apr 2009 16:59:48 +0000

Yes, I agree with @dAlbergaria. While the amateurish nature of a video strengthens it’s ability to suspend disbelief, the presence of a celebrity is debatable. I think that having a celebrity in the video is a good idea in certain cases like “Kobe Jumps Over a Speeding Car” (http://www.youtube.com/watch?v=BIWeEFV59d4). But obviously putting a celebrity into the Chameleon video would distract the viewer from the main focus of the Ray-Ban glasses. Great post though!

James O’Connor
@jamesiii
Campaign Analyst
Visible Measures

By: dAlbergaria

dAlbergaria — Fri, 03 Apr 2009 15:39:22 +0000

Agree!

By: nilsn (nilsn)

nilsn (nilsn) — Fri, 03 Apr 2009 12:07:09 +0000

Artikel auf dem ViralBlog über Ray Ban http://tinyurl.com/dctozy (EN), der gut als Update zu meinem passt: http://tinyurl.com/cltcjl

By: Matthijs Roumen

Matthijs Roumen — Fri, 03 Apr 2009 10:57:09 +0000

@dAlbergaria: true, it’s not an element that should be implemented in every viral campaign, but I do believe that it is a thing that made the Never Hide campaign a success for Ray-Ban on YouTube.

Thanks for the comment!

By: dAlbergaria

dAlbergaria — Fri, 03 Apr 2009 10:46:56 +0000

Sorry, cant believe that the #5 counts. Can list a number of very viral videos that could not be amateur.

But I totally agree with the “an entire brand message can not be delivered in just one (entertaining) video.” statement.