Heineken Case: Soccer League Classical Concert
Gaining a world audience with a remarkable stunt is the dream of every marketeer. Heineken pulled of a nice stunt during an important soccer match in the Champions League between Real Madrid and AC Milan on October the 21st. Spoiling the plot would be a shame, so check out the video below.
The result? 1.500.000 live viewers via Sky Sport, 10.000.000 peole who saw it in the news the day after and 5.000.000 unique viewers in the two weeks after the event.
What’s also great about this case is this case video above. The video was launched 5 months after the actual event, bit still received a lot of attention.
Even though the video lasts a little bit long (> 5min.), it still received over 500.000 views in a week. Inspiring case. Great job by JWT!
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Well this is understanding your target audience!
What song is playing at the beginning?
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