MINI Clubman: “Are We In A Viral?”
MINI knows viral and social marketing. Earlier MINI created two strong viral video’s [1, 2] and the book Groundswell even spended some pages on a case study of MINI and buzzmonitoring. With the release of the “MINI Clubman: Have you seen that?” video, MINI shows some guts!
Within the first 6 days, the video got 54.000 views. The video has been online for 2 weeks now and almost generated 100.000 views. It doesn’t have a really good viral concept, but I love the concept! How do you rate this viral video?
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