T-Shirt Wars
Have you ever heard of Rhet&Link? Neither had I. And I suspect the same holds true for 2.5 million other people….until they saw this video. Now they have seen it they are unlikely to forget about them any time soon!
Rhet&Link are two lifelong friends who form a comedy duo from North Carolina in the US. They are not just a comedy duo thought, they are a comedy duo that get social media.
If the video above is not prove enough, than I suggest you go have a look at their website. A Youtube channel with more than 250,000 subscribers and just over 41 million (!!) views is a pretty good indication they get this stuff too.
They have realised that making their content available for free and using the power of social media they can build a brand for themselves which would not have been possible in the traditional media world. They have created great content, managed to break free from the clutter and are now reaping the rewards from their clever approach.
Just like OK Go did before them – who, by the way, have decided they no longer need a record label. In fact, the record label was actually holding them back by limiting distribution of their music videos through social media.
Smart move….