Warner Bros Turns Viral Marketing Into Viral
Remember Dan Ackerman Greenberg? He caused quite a stir in the online marketing community after writing a guest post on Techchrunch in which he discussed some of his underhand tactics to get videos to go viral.
Later he claimed he was simply putting forward some of the ‘opportunities’ out there, rather than saying these were the tactics he used for his clients. Whatever the truth may be, he got plenty of attention.
Warner Bros must have been one of the interested parties as they’ve taken the concept and turned it into an online show. It’s called Viralcom and claims to give you a look into the ‘real world of viral marketing’. This is what it says on their website:
“Come behind the scenes at the web’s hottest “User Generated Content” studio for an exclusive look at the “real” viral video industry: a digital Hollywood where the A-listers are celebs like Chris Crocker and that Chocolate Rain guy, where everyone’s favorite YouTube classics are professionally produced, and where success hinges entirely on your number of “hits.”
So far 3 episodes and a trailer have been produced. The videos can be watched both on Youtube and the Viralcom Series website.
They’ve also created their own Youtube channel.
The four videos have been watched over 40,000 times on Youtube alone so far.
Follow us on Twitter, like us on Facebook, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.
Related Posts
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
[...] Bros. praktiziert jetzt diese Art der “Entzauberung” weiter und macht aus Produktionen von angeblichen “User generated Videos” eine Art Doku-Serie [...]
Smart move of Warner! I think many entertainment companies should use viral trailers, since their content is already comeplling and can be seeded into communities easily.
Cheers