Altshuler-Shaham Viral Video ‘Hairy Situation’
From Israel we see many virals coming. This viral commercial has a serious message in the end. It makes you think about the way that we are living and the consequences of our lifestyle choices to environment, earth, global warming and deforestation.
The viral commercial Hairy Situation was created by TBWA Digital in Israel for Altshuler-Shaham, to support green awareness and to encourage people to limit printing. What do you think of this campaign?
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I get the message, but I believe the story could be more horrifying meets funnier to become viral…
@ laurens: do agree that! TBWA is a respected and strong advertising agency in my opinion. But, making virals that become weapons of mass affection mostly seems very difficult for advertising agencies.
They seem to be used to create commercials that are backed by a large bucket of GRP’s?
Cheers