Automotive Branch Embraces Hiphop
It’s not easy selling cars these days. Major players like General Motors, Toyota and Lexus are having production and financial problems, CO2 is a serious global issue and oil prices are going through the roof. Motorists of the 20th century want cheaper and greener cars, and Kia and Toyota feel hip-hop is the perfect way of reaching out to them…
Don’t expect huge hip-hop artists committing their names to these small and green vehicles. It’s the parents, builders and even hamsters that do the rapping.
Last week Kia launched their new campaign to promote the Soul. The video realized a very respectable 95,000 views and is very well put together. If you listen to the song (with your eyes closed) it even sounds like true hip-hop! But why the hamsters?
Parents and hip-hop are probably the worst combination ever. However Toyota doesn’t think so. For their Sienna SE model a young couple is rapping about the benefits of the van. As a child I hated it when my parents tried to act young. As a grown up, I understand the humor. But as a potential customer I wouldn’t want to be associated with this midlife crisis act.
I am hoping that Chevrolet will soon show us how it’s done right.
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I recently tweeted and stumbled upon your post. Really your post is very informative and I enjoyed your opinions. Do you use twitter or stumbleupon? So I can follow you there. I am hoping you post again soon.
That song is by Black Sheep and is from the early 90s. If they were trying to reach the middle-aged person who liked hip hop in the 80s or 90s, they did it.
Thanks for sharing this video… Like it…
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