Comments on: Bavaria Spoofs Heineken Walk In Fridge http://www.viralblog.com/viral-commercials/bavaria-spoofs-heineken-walk-in-fridge/ VIRAL IDEAS & SOCIAL TRENDS Thu, 09 Feb 2012 23:52:55 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Igor Beuker http://www.viralblog.com/viral-commercials/bavaria-spoofs-heineken-walk-in-fridge/comment-page-1/#comment-4226 Igor Beuker Sun, 01 Mar 2009 22:08:51 +0000 http://www.viralblog.com/?p=2435#comment-4226 @ Ferry: think you are very right! Cheers Igor @ Ferry: think you are very right!

Cheers

Igor

]]> By: Ferry Verlinden http://www.viralblog.com/viral-commercials/bavaria-spoofs-heineken-walk-in-fridge/comment-page-1/#comment-4225 Ferry Verlinden Sun, 01 Mar 2009 21:07:25 +0000 http://www.viralblog.com/?p=2435#comment-4225 Weak. Very weak. All they do is give Heineken a great compliment. And it shows their jealousy of the success Heineken had with their commercial. I can see the Bavaria marketing managers at their agency: "Damn, can't you do something like that for us?" That hurts. Maybe that much that all you can come up with is the easy way out: a spoof. Weak. Very weak. All they do is give Heineken a great compliment. And it shows their jealousy of the success Heineken had with their commercial. I can see the Bavaria marketing managers at their agency: “Damn, can’t you do something like that for us?” That hurts. Maybe that much that all you can come up with is the easy way out: a spoof.

]]> By: Matthijs Roumen http://www.viralblog.com/viral-commercials/bavaria-spoofs-heineken-walk-in-fridge/comment-page-1/#comment-4224 Matthijs Roumen Sun, 01 Mar 2009 20:29:35 +0000 http://www.viralblog.com/?p=2435#comment-4224 Great commercial, didn't Bavaria do something similar a year ago with the "vrienden van Amstel"? If they're trying to claim the position of the brand that spoofs other breweries, they could claim a good spot on the social web in the future; people will expect spoofing commercials and will even look for it. But will it do the brand any good when it comes to its identity? Always in the shadow of the other brand that comes with a great concept? Don't think so... Great commercial, didn’t Bavaria do something similar a year ago with the “vrienden van Amstel”?

If they’re trying to claim the position of the brand that spoofs other breweries, they could claim a good spot on the social web in the future; people will expect spoofing commercials and will even look for it. But will it do the brand any good when it comes to its identity? Always in the shadow of the other brand that comes with a great concept? Don’t think so…

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