BMW Showcasing Their Viral Skills Again?
You are BMW and introducing your new Sierra 1000RR motorbike, that goes from zero to 100km/h in just 2.9 seconds, how would you approach it? Right, you turn the oldest trick in the world into a new experiment. Fake or real? Don’t try this at home…
Above video reached over 1,000,000 clip views within one week. How about massive reach and engagement at hardly any costs per contact? Can we call that earned media? The ingredients needed? A brand like BMW: right mentality and DNA. Create a smart but simple online video. Add some clever natural seeding and outreach.
Was it BMW that was successful before with viral video, introducing its new 1 series car in the start of 2008? Did you happen to see that BMW’s Rampenfest?
You can follow BMW Sierra news on Twitter. With 480 followers BMW might use some of your help…
Source: Viral Curve
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Each time I see a good viral I’m sure that what really makes it amazing is the fine line between what is real and what is not.
[...] BMW stunt ad: 1M views in the first week [...]
Love this viral. The thin line between fake and real makes it spread like fire. Good job from BMW.
[...] (Via) [...]
It´s gone viral because Ashton Kutcher (4.5 mio followers) tweeted it 2 weeks ago!
@Trickr
Yes and Mr Kutcher’s Twitter is a stand-alone social network indeed
That guy is amazing, he even promoted his Twitter in an outdoor campaign
http://www.viralblog.com/guerrilla-marketing/cnn-vs-ashton-kutcher-for-twitter-followers/
Cheers
@Igor
That´s Crazy
Thanks!
@Trickr
I assume Ashton has made a bet a while ago about the largest twitter fan base
or what else could be behind his passion?
Cheers