British Airways Tries To Go Viral With Pam Ann
In NewMediaAge I read that British Airways has launched a viral campaign starring spoof air stewardess Pam Ann to highlight the quality of its cabin crew. BA crews are featured working professionally while Pam Ann, played by Caroline Reid, causes havoc around them.
The videos, developed in partnership with Agency.com, are seeded on sites including YouTube and eatmail.tv, along with behind the scenes footage, as well as on a portal on BA.com. Clips can be seen at London Dan. I really doubt, if these BA commercials will become weapons of mass affection. What do you think? Maybe you like this Silverjet viral better?
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[...] British Airways gives us some inside information about why they train their flight attendants. Their new campaign is supported by the above viral in which we see Pam Ann’s first day as a BA cabin crew member. Obviously it all goes horribly wrong. (Source: ViralBlog) [...]
I think I prefer this viral for Silverjet spoofing BA’s old face commercial:
http://www.youtube.com/watch?v=tyzGS0dWo1Q
@Andrew
Saw it… very cool
Cheers
Igor
Is the name Pam Ann in any way a mock on Panam?
@ Kashyap
Yes Sir! It’s meant like that!
Cheers
igor
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[...]British Airways tries to go Viral with Pam Ann -[...]…