Cadbury Gorilla Sequel Set To Air This Saturday
London-based Cadbury, the world’s largest candy maker, has revealed imagery of its sequel to the Dairy Milk ‘Gorilla’ advertisement. The much-anticipated and long-awaited follow-up to Cadbury’s highly successful 2007 ad, viewed over than 10 million times on YouTube and featuring a gorilla playing the drum solo of Phil Collins’ 1981 track ‘In the Air Tonight’, will break this Saturday on March 29, 2008.
The new advert, called ‘Airport Trucks’, is described as a “magical airport truck race”, which have “pimped” themselves to show their real characters, ready for the race of their lives. In the second ‘A Glass and a Half Production’ an animated airport luggage truck will play the role of underdog in a midnight race against an assortment of bigger and faster trucks, such as a baggage transporter and motorised stairs.
The sequel, written by Fallon’s creative director Juan Cabral, is light-hearted and fun in line with its predecessor and is designed to put a smile on viewers’ faces. However Phil Collins fans will be disappointed to hear that another yet-to-be-revealed soft rock track from the late 1970s or early 1980s is in the process of being chosen for the soundtrack. Cadbury spokesman Tony Bilsborough revealed that it’s another great retro anthem, but not by Phil Collins though.
Cadbury’s gorilla ad, which debuted during the ‘Big Brother 8 UK’ final on 31st August 2007, quickly became a cult hit last year and resulted in a nine-percent rise in sales of Dairy Milk chocolate bars, while Sky reported that 58,000 households watched an extended version of the ad through the red button. In addition, more than 70,000 people signed up to about 100 Cadbury gorilla-inspired groups on Facebook. The concept was conceived after the confectionary company had been hit by a salmonella scare.
Sources: Mad.co.uk, Marketingweek, Brand Republic, UTalkMarketing
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