Durex Launches Viral Campaign ‘Get It On’
Durex recently released a clever and hilarious viral ad called Get it On, a viral video suggesting that you use condoms in all kind of situations.
The ad was done by Süperfad for Durex USA. The ad is originally based on a shoot by photographer Arian Camilleri, whose excellent characters were ported into the durex short above , which were probably inspired by the earlier Durex Play ads.
Perhaps it would be best to call this an anti-viral, if only for the disease stopping potential? The new film for Durex, synonymous with the word condom in the UK, takes a decidedly comedic twist (um…position?) on encouraging the use of its products in the US.
To create the animated frolic, agency, Fitzgerald+CO turned to the talent of Süperfad who eagerly embraced the opportunity.
Here you can find a some visuals. I think the shoot must have been fun…
The meeting
In Action
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Source: Condomunity
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this is brilliant. it says were it stands for, nothing more nothing less. and i dig the “um….position”
and it is funny
Better than the superbowl ad in Tucson! Very funny yes and Durex has a clever spin each campaign they roll-out.
Check out the latest take with the superhero & condom @ bedroomheroes.com