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26/01/2009 by
18945 views

Durex Launches Viral Campaign ‘Get It On’

Durex recently released a clever and hilarious viral ad called Get it On, a viral video suggesting that you use condoms in all kind of situations.

YouTube Preview Image

The ad was done by Süperfad for Durex USA. The ad is originally based on a shoot by photographer Arian Camilleri, whose excellent characters were ported into the durex short above , which were probably inspired by the earlier Durex Play ads.

Perhaps it would be best to call this an anti-viral, if only for the disease stopping potential? The new film for Durex, synonymous with the word condom in the UK, takes a decidedly comedic twist (um…position?) on encouraging the use of its products in the US.

To create the animated frolic, agency, Fitzgerald+CO turned to the talent of Süperfad who eagerly embraced the opportunity.


Here you can find a some visuals. I think the shoot must have been fun…

durex-get-it-on-ad

The meeting

durex-get-it-on-3

In Action

We’d love to read your thoughts on this viral campaign.

Source: Condomunity