Dutch Ministry Uses Viral Video On Bike Safety
In Holland, the country of windmills, tulips and … bikes, the Ministry of Transport, Public Works and Water Management used a creative viral video in order to create awareness for an upcoming campaign on bike lights and safety. Within 2 weeks, the video received 150.000+ views on YouTube and 100.000+ views on mpora.com, which is a decent amount of views for the Dutch market. 
Continue reading for insights and statistics.
Looking at the amount of views, the viral video proved to be highly viral. The most viral element of the campaign is the question lots of people have asked themselves: is this video real of fake? 
Great seeding achievements.
After the seeding of the campaign on various platforms and blogs, the campaign continued with a large (traditional) media campaign, driving traffic to the action site with outdoor posters, radio commercials and online banners. Offline, the BMX riders promote the campaign with events in which people are able to get their bike checked on descent lightning.
Banner of the campaign on the homepage of Dutch largest social network Hyves.
By using a viral video before the initial start of the traditional campaign, the safety message caught attention, created awareness and most important: it caused brand recall when looking at the outdoor posters. I like it!
Share your opinion and leave your comment below. Subscribe to our rss feed, connect to Twitter, get and spread our Viral Friday widget or sign up for our monthly e-mail newsletter.
Related Posts
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
The campaign seeding is done by First!
Totally missed this campaign. Nice one!