Edison Chen Stars In RenRen Internet Ad
Popular Chinese social network RenRen (人人网) has remixed Chinese Canadian film actor and fallen pop icon Edison Chen (陈冠希) into their internet commercial.
Edison Chen in RenRen commercial. Watch this video on YouTube
Edison Chen, a leading actor in Hong Kong appearing in films such as Infernal Affairs (later re-made as The Departed) and The Dark Knight, shocked the Asian world in 2008, when a total of approximately 1,300 explicit photographs with some of the biggest movie and recording stars in Hong Kong and the Chinese world were distributed to Chinese language websites, forums and chatrooms.
The scandal started after naughty pictures were taken from Edison Chen’s laptop in 2006 by a computer shop technician that was repairing it. The files were first copied on CD and later published on the internet. The photos included celebrities such as Bobo Chan Man, Cecilia Cheung Pak Chi, Gillian Chung Yun-Tung, Joey Yung, Yu Chiu, Vincy Yeung, Yumiko Cheng, Mandy Chen, Rachel Ngan, Candice Chan, Jolin Tsai and Maggie Q. The photo scandal ended a lot of careers and forced Edison out of Asia and the entertainment industry.
In June 2009 Edison Chen returned to Hong Kong and talked in an exclusive interview to CNN Talk Asia about the matter. Now social network RenRen has used footage of that interview to create an internet commercial. See the particular scene where Edison is asked “Tell me about the moment that you realised that these photos where everywhere?”:
The girl featuring in the RenRen commercial, is a main actress in the sex crisis. When Edison mentions “internet” or 互联网, the subtitle translation in the video is “RenRen” or 人人网. What’s most impressive about the internet commercial, is that at the end of the clip, the core message is something like “find your previous one-night-stand partner on RenRen…”
The video can be found on Tudou (土豆网) and Sina (新浪). Both videos are uploaded last week.
Many thanks to Jason Zhan Jia of the social media and digital marketing blog In2Marcom in China.
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Great post, Paul. I really enjoy this viral video