Eric Cantona Stars In New Renault Campaign

Written by Igor Beuker on March 17th, 2009 | 4 comments

As big football fan I used to be Eric Cantona when we played football in the old days. So I was surprised to see that Renault has recently launched an online video trailer of its web campaign featuring former Manchester United football star Eric Cantona with the New Renault Laguna. See the video trailer here…

The full-length campaign, entitled ‘Renault Laguna Eric Cantona: the encounter’, will be shown from 23 March in France and the United Kingdom. Check the Renault campaign site to discover a story about love, freedom and Mozart.

It’s a smart and simple viral commercial storyboard: Hire former “enfant terrible” Cantona to star in your online video. Next seed the video commercial. Do sit back, relax and enjoy it spreading as a viral weapon of mass affection.

Probably the video will also earn massive attention from newspapers and buzz at blogs, video sharing portals and social networks. And this is what Renault understood very well. We call it earning attention or earned media.

I don’t know if there are any other Eric Cantona fans among our audience? But if you are a former fan like me, see some other commercials Cantona starred in:

Cantona in Lipton Ice Tea Water Polo

Cantona in Lipton Liptonic Golf

Cantona in Nike Secret Cage Tournament

Cantona in Sharp Commercial

Cantona in Nike Joga Bonito

If you like the Cantona commercials you might also like football star Luis Figo in movie about Second Life? Or you might like: how Nike spreads football videos with widgets?

Or you might enjoy Olympique Marseille’s Hatem Ben Afra in the French Nike viral commercial?

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Source: SocialMedia8 and The Independant

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4 Comments

• Eğitişim Kariyer Enstitüsü says:

  March 18, 2009 at 15:30

  This videos are perfect. We are waiting him Turkey.

  Reply
• Voetballer Eric Cantona en de nieuwe Renault Laguna: trailer (!) voor spotje | Reclamewereld says:

  March 21, 2009 at 11:31

  [...] Renault heeft op zijn site een trailer van zijn internetcampagne gelanceerd ten behoeve van de nieuwe Laguna. Met daarin Eric Cantona, de voormalige sterspeler van Frankrijk en Manchester United. ‘Renault Laguna Eric Cantona: the encounter‘ heet de campagne die vanaf 23 maart te zien zal zijn in Frankrijk en het Verenigd Koninkrijk, de landen waar Cantona nog steeds bekendheid geniet. Via Viralblog. [...]

  Reply
• Paul van Veenendaal says:

  March 23, 2009 at 16:18

  The 90 second Renault Laguna advert starring soccer legend Eric Cantona has been released today and can be found on YouTube. Carpages has more info about the commercial.

  Reply
• Nicolas says:

  March 23, 2009 at 21:41

  A very good ad indeed ! It has been launched in France today : http://z-factory.blogspot.com/2009/03/la-pub-du-jour-cantona-vs-renault.html
  The english version is much better though… The Cantona accent I suppose!

  Reply