Exclusive: Elf Yourself Flash Mob In NY

Written by Paul van Veenendaal on November 14th, 2009 | 3 comments

Officially announced Monday, but the Elf Yourself team were so kind to give you, our ViralBlog readers, a first look at the new Elf Yourself commercial. Hundreds of Elf Yourself elves came out of the subway and a double-decker bus in New York on November 3rd and took over Union Square and started dancing in their green tunic, striped pants and an elf hat on. Their message: Elf Yourself!

Elf Yourself elves invade Union Square

Read more about Elf Yourself? See “Will Elf Yourself Return in 2009? YES!” (a retrospective) and “Elf Yourself 2009 is Live!” (focus on 2009 campaign). Read more about Flash mobs? Check out the article “Using A Creative Flashmob As A Viral Element” by Matthijs Roumen or do a ViralBlog search or YouTube search.

ElfYourself Flash Mob Rehearsal

Read more of Paul’s articles on Viralblog. You can connect with Paul via Twitter, LinkedIn, Facebook, SlideShare, Del.icio.us or send him an email at paul@viralblog.com.

Follow us on Twitter, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.

3 Comments

• Joanne Holfmann says:

  November 15, 2009 at 14:35

  This is really cool stuff and a great idea too to send my sister abroad. I have been searching the net for creative ecards to send and this is one of my favorites. Check this latest news about elf yourself, this is also cool
  Elf yourself creative scene

  Reply
• Pinoy Tutorial says:

  November 16, 2009 at 02:41

  “Yo Imma tell you, your mashable gang is cute, but my manny pacquiao dancing elf is the cutest of them all” LOL, I never thought he can dance like that.. see the hilarious video

  ELF YOURSELF: Manny Pacquiao Dancing with his TKO friend

  Thank to elf-yourself.. I hope they will add more scenes on their future updates

  Reply
• Ricardo says:

  November 17, 2009 at 21:22

  Nice one, thanks for the vid!

  Reply