Ferrero: Viral Success With Great TicTac Micha

Written by Igor Beuker on March 12th, 2009 | 8 comments

Ferrero’s new viral campaign for TicTac is already a huge success in the Nordics. The TicTac viral video is starring the 16 years old boy from Uzbekistan named Micha Albacow. Micha plays various instruments made entirely out of TicTac boxes – drums, maracas and pan flute…

The event with Micha takes place at Strøget in Copenhagen, Denmark. The viral film was created by Karim Stoumann, founder at Danish viral and buzz marketing agency buzzanova and media agency Vizeum.

I feel it’s a clever and witty viral commercial with the TicTac product smartly used as epic center. And I like the TicTac Micha campaign site. Seeding in the Nordics was done by buzzanova, which resulted in over 220.000 clip views within a few weeks.

Due to the viral success of TicTac’s Micha in the Nordics, SocialMedia8 is now seeding Micha into the German social universe. Viral reach and ROI will be delivered by ViralTracker.

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8 Comments

• Caro says:

  March 12, 2009 at 12:07

  Hey,…i love this guy.

  This Video is totaly crazy:

  http://de.sevenload.com/sendungen/Die-Ludolfs/home?cp=se_20090312_TicTac_viralblog

  Great performance!

  Reply
• La Banda TicTac « Marketing 2.0 says:

  March 12, 2009 at 18:18

  [...] Banda TicTac By Manu Chatlani TicTac desató la locura en Dinamarca. Tal como lo cuenta ViralBlog, la compañía, a través de la agencia Buzzanova, lanzó una campaña viral donde un adolescente [...]

  Reply
• Viralzinho do fim de semana | Fundamental Vídeo-Conteúdo says:

  March 13, 2009 at 22:46

  [...] as peripécias do adolescente do Uzbequistão. Pra dar uma olhada na ficha da campanha, vá ao ViralBlog. 13 dAmerica/Los_Angeles Março dAmerica/Los_Angeles 2009 Tags: CONTEÚDO, VÍDEOS [...]

  Reply
• Igor Beuker says:

  March 14, 2009 at 13:31

  @ Caro

  He is cool huh

  Cheers

  Reply
• Laurens says:

  March 19, 2009 at 12:26

  I like these kind of videos, it’s entertaining and worth sending it to your freinds. No hidden messages, very Womma compliant

  Reply
• da stumbler says:

  July 25, 2009 at 05:55

  I LOVE THIS GUY – gets me in a really good mood – there is a new video with him here; http://www.youtube.com/watch?v=YJQnmxqjHi8

  Reply
• stumbler says:

  July 28, 2009 at 07:52

  well done tic tac – a new vid has just been released with more micha and more tic tac – view in on youtube; http://www.youtube.com/watch?v=YJQnmxqjHi8

  Reply
• stumbler says:

  January 20, 2010 at 08:17

  new sexy vid from brazi with micha doin´ his show
  http://www.youtube.com/watch?v=OLdFl5V9_8g

  Reply