Fila Launches British Gangster Style Viral
Fila, the iconic Italian sports brand associated with 1970s style and fashion, has produced a slick and humorous British gangster style viral with cult actors Danny Dyer and Tamer Hassan to promote its Centre Court pre-distressed trainers. The Fila ambassadors play two South London hitmen who are summoned for a job to see the big boss. Their “mission” in the short film, shot at The George Tavern in East London, is to find, break and beat up some Italian troublemakers.
The viral, produced by Red Bee Media and directed by Marcus Jones, aims to attract cult fans of the actors and the brand as well as spreading the word to a wider audience. Fila has seeded the viral video on several channels including men’s style titles, music and film titles, national news sites, networking/fan sites of Dyer and Hassan and their films, trainer fans and Fila fans.
Fila has also set up a fan site for Fila Vintage on Facebook with exclusive behind the scene footage and photos of Dyer & Hassan.
Source: BrandRepublic, Frank PR
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If you fancy “Snatch” and “Lock Stock and 2 Smoking Barrels” you reaaly fancy this viral of Fila!
I loved both of those films, but I hate Danny Dyer with a passion. The guy is a complete idiot!