Harbin Beer Viral: Fan-Made Or Viral Campaign?
Harbin beer (哈尔滨啤酒) is one of the popular beers along Tsingtao Beer (青島啤酒), Yanjing Beer (燕京啤酒) and Zhujiang beer (珠江啤酒) in China. The beer company is founded in 1900 by the Russian national Ulubulevskij in the city of Harbin, and is now part of beer giant Anheuser-Busch InBev. Harbin is nicknamed “Ice City” cause of its long cold winter and its beautiful display of ice sculptures in December and January.
Harbin beer ice sculpture. Watch this video on YouTube.
On December 24 the above video, entitled “零下34度！年终巨献！惊爆你的眼球……!” was uploaded to the popular Chinese video sharing site Youku (优酷网). In the clip four Chinese citizens create an ice sculpture of Harbin’s Saint Sophia Cathedral by pouring Harbin beer on a square at a temperature of 34 degrees below zero or minus 29 Fahrenheit.
In 10 days time the video has been watched 1+ million times on Youku (优酷网) and has spread to other popular Chinese video sites such as Tudou (土豆网), 56.com, 6.cn (六间房), Ku6 (酷6网) and Joy.cn (激动网), where it’s viewed an additional 300,000 times. The 91 second video has no call to action in the end screen or refers to a promotional site.
It’s unknown if this video is created as a fan-made video or is initiated by an agency to create buzz for the campaign Media.asia recently reported on: wwwins Consulting Shanghai launches a digital campaign across major Chinese portals (Sohu, Sina, MSN, Tudou, Youku and Kaixin) to promote Harbin’s 2010 FIFA World Cup Campaign, which encloses a meet & greet competition with Dutch soccer legend Ruud Gullit (路德·古利特), the ambassador for Harbin’s 2010 FIFA World Cup campaign.
Beer market in China
China became the largest beer producer in the world in 2002. China’s beer production has reached 40 million tons per year, more than the production of 24 million tons by the United States, the world’s second-largest beer producer. Germany, which has a long history of beer production, produces 12 million tons of beer a year.
Source: 56minus1.com
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请问这篇的作者同学……在中国呆过吧！？对本土网络环境竟然如此了解，连图片搜索链接都用的baidu的？？佩服！
[...] l’aide de froid et de bière qui aura su séduire les chinois, puisque comme l’indique ViralBlog, ce spot a été visionné plus d’un million de fois dans la sphère asiatique. Joli [...]
@sunxrise 不用谢！
[...] Se que a muchos les dolerá ver como su néctar favorito es ‘tirado’ al piso, pero, parece que estos chinos no encontraron mejor forma de divertirse que creando esculturas de cerveza. [...]