Comments on: Is Touch Of Gold The Best Viral EVER?

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[...]Is Touch Of Gold The Best Viral EVER? -[...]…

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[...]Is Touch Of Gold The Best Viral EVER? -[...]…

By: >Daniel Prado Investiga: Futebol Maravilha!! | Daniel Prado

>Daniel Prado Investiga: Futebol Maravilha!! | Daniel Prado — Mon, 27 Jun 2011 14:35:14 +0000

[...] Já foi esclarecido que este foi mais um viral da Nike, e inclusive está entre os melhores Virais, segundo o site viralblog. [...]

By: Sony Bravia

Sony Bravia — Sat, 05 Feb 2011 16:29:19 +0000

I remember when those videos came out. With so much advancement nowadays one can actually watch those on their tv instead of a computer that uses dial up. My choice of TV of course would be the Sony Bravia.

By: Tiffany

Tiffany — Wed, 16 Jun 2010 16:45:06 +0000

I really don’t think it is the best viral video ever. This is my first time watching it and I wouldn’t forward it to my friends.

By: tweet4jih (Jonathon I Haigler)

tweet4jih (Jonathon I Haigler) — Tue, 15 Dec 2009 14:37:56 +0000

http://bit.ly/6AUXax -awesome viral studies.

By: Pernille Hegnsholt

Pernille Hegnsholt — Tue, 15 Dec 2009 13:33:09 +0000

Yeah! The Bear Fight is really good as well. I think this recent one about Danish Karen is really smart! http://www.youtube.com/watch?v=F8Seo5j_mNU
Got everyone posting about about and created a lot of usergenerated videos as well! Clever thinking.

By: Jack Benoff

Jack Benoff — Tue, 15 Dec 2009 01:24:59 +0000

Those are all great, I think that Dove Evolution deserves to be a part of this conversation too…

Also, it wasn’t as prolific in views as the ones mentioned above, but “Bear Fight” from back in 2006 (around the time that Youtube really started to blow up I believe) still is one of my favorites: http://www.youtube.com/watch?v=CVS1UfCfxlU

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Shaheed Peera — Mon, 14 Dec 2009 10:57:18 +0000

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By: Igor Beuker

Igor Beuker — Sun, 13 Dec 2009 13:34:39 +0000

I’m a huge football fan and Touch of Gold is great. Especially in terms of: # of viewed clips. On awareness and brand impact I would say:

Reebok’s Terry Tate or Trojan Games (Bucharest 2003 Olympics) are high on my list, sorry Ronaldinho!

Maybe not compared by content, but on architecture and strategy behind those 2 programs: to me Nike is great, but too straight forward and it has holes in it’s strategic approach and tactics. That’s where the other 2 are strategically close to perfection. (sorry, strategic planners point of view probably

Terry Webisode: http://www.viralblog.com/old-skool/reebok-viral-webisode-terrible-terry-tate/

Trojan Concept: http://www.viralblog.com/old-skool/trojan-games-bucharest-2003/

And Virgin and Burger King have impressed me several times virally. Off course BK’s Subservient Chicken was groundbreaking, but they have done more!

BK Whopper Freakout is brilliant in the way they let their customers defend their ‘great’ product. Smart approach, using satisfied and loyal customers!! Not used by many brands yet!

BK: http://www.viralblog.com/guerrilla-marketing/burger-king-whopper-freakout-viral-movies/

And I like Obama Girl. But that’s maybe because of the content (the girl), within the video content. That’s more from a male rather than a strategic point of view.

It was the first time ever I wished for an interactive or touch screen opportunity! A subservient Obama Girl application? Now that would make me go through the AIDA chain in 4 immediate steps, and I would have been willing to pay with PayPal at once, talking about instant satisfaction

Cheers

Igor