KLM Launches Viral Campaign Stop The Hassle

Written by Igor Beuker on January 29th, 2008 | 2 comments

Like Unilever with their viral campaigns Dove Evolution and Dove Onslaught, also KLM Royal Dutch Airlines is tapping into viral and social media optimization again. Not very strange if, you take a look at the very successful viral campaign KLM Fly For Fortune.

Tribal DDB re-created VanMcCoy’s disco hit ‘Do The Hustle’ into ‘Stop The Hassle’, to promote KLM.com. Central part of this Pan European KLM campaign, is the micro-website Stop The Hassle, where afro headed host Mike invites internet users to upload and share their daily hassles (photos and videos), since ‘a hassle shared, is a hassle halved’.

Goal of this campaign is to raise the awareness of KLM.com and to link KLM’s brand value convenience (hassle-free) to KLM.com Social media optimization, seeding and viral tracking of this campaign is done by ViralTracker and online media by mediaegde:cia.

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2 Comments

• Hayden says:

  January 31, 2008 at 12:01

  Igor
  The Stop the Hassle site is something very similar to a project I’m working on with one of my clients. Do you have any statistics, etc. about its uptake, etc?
  Keep up the great blog
  Hayden

  Reply
• Igor Beuker says:

  February 1, 2008 at 13:50

  @ Hayden

  Thanks for the compliment about ViralBlog!

  No sorry, Stop The Hassle has just started so no info is available yet. And when it is available, we can’t and won’t publish it without written permit by KLM.

  But KLM was very open about figures with Fly For Fortune, so we expect KLM might do the same after this campaign ..

  Cheers

  Reply