Michael Schumacher Stars in Bacardi Campaign
Seven-time Formula One world champion Michael Schumacher has taken on the role as Bacardi Limited’s first ever Global Social Responsibility Ambassador and will be the face of the ‘Champions Drink Responsibly’ worldwide.
The liquor brand has launched a ‘viral’ advert on Sunday’s episode of Top Gear, in which Bacardi ambassador Michael Schumacher aka The White Stig was a guest.
The video shows Schumacher illustrating how drinking affects your driving.
Bacardi’s Champions Drink Responsibly campaign site features Google Maps, competitions and tips for designated drivers and party planners. The campaign launched in April 2008, with the latest push to include online advertising, TV and print activity across 35 markets.
With just well over 10,000 views since June 21, the video is not really catching on yet.
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A follow-up on the above commercial: Mixing a cocktail as Schumacher drives.