Microsoft – IE8 Commercials

Written by Marc Metekohy on July 1st, 2009 | 2 comments

Microsoft has started a new episode in the ‘browser wars‘ with the launch of new commercials featuring Dean Cain. The former Lois & Clark: The New Adventures of Superman actor now stars as a Public Service Announcer promoting people to download the new Internet Explorer 8.

The 4 Special Internet Service Announcements are truly in-your-face and can be (for some people even be) recognizable, but are also uncomfortably untruthful. From S.H.Y.N.E.S.S. to F.O.M.S. or G.R.I.P.E.S. and the last one (possibly NSFW) O.M.G.I.G.P.

People are asked to look up the site Browse for the Better where more information is available on the IE8 features.

A complete new way of advertising for Microsoft. In a way bizarre but funny commercials.

The commercials, though eerie, are more “personal” than the Jerry Seinfeld meets Bill Gates videos.

In all, Microsoft’s new approach seems to be on a more approachable level.

Follow us on Twitter, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.

2 Comments

• anonymous says:

  July 2, 2009 at 04:59

  and the other 7/8 have far too much to eat…

  Reply
• jake_ie8team says:

  July 10, 2009 at 00:12

  There’s now a contest taking place that filmmakers can enter to have their own Internet Explorer acronym PSA run in August. Go to http://www.brickfish.com/Lifestyles/WindowsInternetExplorer8?tab=overview for details and entry.

  – Jake

  MSFT Internet Explorer Outreach Team

  Reply