MINI Cooper Ban Boredom: Smart Viral Concept

Written by Igor Beuker on May 23rd, 2008 | 6 comments

Much of the traditional advertising does not connect on emotional or visceral levels with screenagers and young adult market segments. The Mini Ban Boredom viral campaign brings a new type of competitive intelligence to brand marketing: certainty a stories that connects to consumers.

Mini Cooper promotes its campaign with above viral internet commercial. And whether humorous, horrific, or hot-horny, viral spots connect with young consumers. So I feel that my competative creative digital agency Profero here shows how a vspot can become ‘a pass-along’ to peers.

Especially this simple but very smart and surprising Mini Cooper UGC application creates a story that engages consumers better than mainstraim broadcast or print channels. Do try and upload your URL or a photo

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6 Comments

• Floris says:

  May 24, 2008 at 17:28

  only thing is you see so many mini’s these days that the product is starting to get boring. Time for more product innovation

  Reply
• Igor Beuker says:

  May 26, 2008 at 13:06

  @ Floris

  I understand your point! What would be your solution? Tap into the Mini community and ask them to participate and give tips for product innovation?

  Like BA is doing here? http://www.viralblog.com/2008/05/20/openskies-builds-airline-with-community-input/

  Please let us know.

  Cheers

  Reply
• Floris says:

  May 26, 2008 at 13:31

  Hi Igor,

  Open innovation could be great (nice example BTW). Only this is a tough one; the next model after this strong mini.
  But they really gotta start thinking it….
  Maybe innovation in a pool of experts?

  most easy step now is to get some diversity on the street. Just make it possible to personalize your mini. (I think Smart was doing something like this.) Upload your picture go to the dealer and they put the sticker on your roof…

  wonder what pictures we would get to see. lot’s of cats, dogs and babies I guess

  I like the mini version with the british flag. would be great for the next football championship to do something with flags.

  cheers Floris

  Reply
• ;) says:

  May 28, 2008 at 16:33

  Hi Floris,

  Like this you mean?

  http://www.miniusa.com/roofstudio/index.jsp

  Cheers,

  

  Reply
• Igor Beuker says:

  May 28, 2008 at 17:10

  Hi Floris

  I say : WOW! Like that yes. Coolio ;-0

  Cheers

  Reply
• Floris says:

  May 28, 2008 at 19:31

  Yeah great that’s what I mean!

  Floris

  Reply