NFL & Reebok Present NFL Fantasy Files 2008
In 2006 the NFL and Reebok introduced three viral-style commercials called “NFL Fantasy Files”, which ran on-air, on the web and on Globatrons in stadiums, to promote and drive traffic to NFL.com.
The Fantasy File series, created by Blue Room, started in August 2006 with three high profile NFL players, Neil Rackers (Arizona Cardinals), Chris Simms (Tampa Bay Buccaneers) & Braylon Edwards (Cleveland Browns), performing some absolutely fantastic acts, crossing the line of possibility, in order to get picked.
Last year the New York-based creative services agency continued the campaign with the addition of six new videos to its “NFL Fantasy Files” series starring NFL personalities Marques Colston (New Orleans Saints), Mike Nugent (NY Jets), Andre Johnson (Houston Texans), Jason Campbell (Washington Redskins), David Akers (Philadelphia Eagles) and Marc Bulger (St. Louis Rams).
Since last week four new 2008 “NFL Fantasy Files” videos have been released by Blue Room. This year the following NFL players are asked to perform their tricks: Laurence Maroney (New England Patriots), Mason Crosby (Green Bay Packers), Chris Cooley (Washington Redskins) and Chris Chambers (San Diego Chargers)
To date the “NFL Fantasy Files” videos have received in excess of 4.7 million YouTube views! All videos are quite amusing to watch, even if you’re not a fan of the NFL or American Football in general.
Source: Broadcast Newsroom, The Angry T
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Cool campaign!
These guys are the Shiznitt!
Die Virals zur NFL von Reebok sind der Hammer! http://tinyurl.com/d3m74t
i kinda huge fan of NFL, hot-blood game~really man’s play.
These virtual-reality videos feature award-winning CGI created by The Blue Room NYC. See http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=551286 and http://www.blueroomnyc.com
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