Ninja’s Unboxing Google Nexus Video
Google has released a video of a Nexus One being unboxed. After all, when it comes to “unboxing”, ninjas know how to handle things, at least that what’s the description tells us. Although Samsung already made a great viral regarding unboxing videos back in 2008, which resulted in millions of views, we really like this one as well.
The video is a stop motion video and we find it pretty self explanatory.
You can see it here:
The video is sponsored by Google, but was actually made by Patrick Boivin, a French Canadian “autodidact director.” The most videos which are created by Patrick, he did the script, the light, the camera, the directing, the editing, the animation and the special effects. For some of them, he also made the sound and the music.You can see more videos from Patrick on his YouTube Channel.
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Last week I saw Google Chrome’s abri campaign in the Netherlands and I was shocked:
1. the billboard was close to a word document, so much (small) text. It clearly showed traditional advertising can be difficult for a brand like Google.
2. Why does Google need to advertise Chrome with abri’s? What’s wrong with the old fashioned way to connect to millions of users via labs.google.com in order to create a fan base..
Would it be an idea for Google to read Jeff Jarvis’ great book: What Would Google Do?
Looks like Google needs a course in traditional communications and could use Jeff’s refreshing ideas?
Exact what I thought as well when I saw those billboards!
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