Nokia N96: Viral Success ‘Bruce Lee Ping Pong’

Written by Igor Beuker on December 30th, 2008 | 5 comments

Nothing but good about the dead. Nokia has launched a successful viral commercial, starring Bruce Lee to promote its new N96 in China. The Bruce Lee Ping Pong viral is a weapon of mass affection and has crossed many borders already…

If you are lucky, have a good bandwith connection, or live in China, you might get access to the dedicated N96 campaign website.

Apparently this limited edition of the N96 is a $1,300 handset for fans. If you consider it offers no exclusive technology or application, but has lots of embedded materials of the Little Dragon, like rare pictures.

Also take a look at the packaging below. It think it’s a pretty cool campaign approach by Nokia.

Although I’m surprised by the many different N96 promotions that Nokia launches in several countries. Might we conclude that global brands still approach each local market differently?

See more about the Nokia N96 campaign in this Viral Friday edition.

Follow us on Twitter, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.

5 Comments

• Bruce Lee Viral von Nokia. « Know more advertising. says:

  December 30, 2008 at 19:13

  [...] via. [...]

  Reply
• Roland Cailles says:

  December 30, 2008 at 22:27

  Igor, that’s pretty much the coolest thing I’ve ever seen.

  Reply
• Igor Beuker says:

  December 31, 2008 at 15:07

  @Roland

  It’s very cool huh! So we know that large brands like Nokia can still stretch their brand preference

  Cheers

  Reply
• viral marketing in says:

  January 17, 2009 at 20:58

  viral marketing in…

  Most Popular Posts Facebook Gives Their Take on Viral Marketing Best Practices Site Maintenance[ Updated] Threadless Interview Interview with Michael Tchao of Nike Monday Morning Lineup Here I Am Viget Labs- where I work LinkedIn- all the basics Facebo…

  Reply
• 32gb iPad says:

  June 3, 2010 at 17:57

  Wonderful article.. Very informative..
  32gb iPad

  Reply