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23/12/2008 by
9602 views

Now Pizza Hut Launches A Smart Viral Clip?

Now Pizza Hut is trying to go viral. Their smart but simple viral video clip seems to become a weapon of mass affection, with 250.000 clip views at YouTube in 10 days. See how Joey tries to get a pizza delivered, in a pizza store…

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In “Kicked out of a Pizza Place,” made by Mediocre Films, a man visits mom-and-pop pizza parlors, has Pizza Hut delivered and is ejected. The film, posted on YouTube and MySpace on Wednesday, had gotten about 250.000 clip views on both sites within 10 days.

Pizza Hut worked through Zadby, a broker that connects marketers with viral-video producers. Zadby links marketers with producers based on the type of project and the number of views they’re looking for. Clients are issued refunds if they don’t get the audience promised, though Beau Brewer, general manager of Zadby, said they haven’t ever had to issue one.

He declined to give Pizza Hut’s investment in the video, but said it was comparable to the $25,000 Wendy’s paid for its first viral effort.”Kicked out of a Pizza Place” is one of three videos made to order for the pizza chain. Mr. Brewer said the other two have an additional 200.000 views between them.

Source: AdvertisingAge