Philips Unveils Carousel ‘Making Of’ Film
Last month Dutch electronics giant Royal Philips Electronics released a short film, entitled Carousel, by Adam Berg, Tribal DDB and Stink Digital, London with music provided from Michael Fakesch to promote the company’s new movie theater-proportioned 21:9 LCD television set.
Philips Carousel Cinema 21:9 TV advert
The 2 minute 19 second cinematic feature is filmed in one continuous tracking shot and shows a cops and robbers shootout sequence that includes clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money. Last Friday Philips revealed the Carousel “making of” film. See the video after the jump.
The advert required a crew of more than 100, a motion-controlled rig, three cranes and plenty of 3D trickery. Stuntmen and dancers with the ability to remain in awkward positions for long periods of time were used to help create the freeze-framed effect.
Behind The Scenes of the Philips Carousel commercial
The interactive film attracted a huge amount of attention on Twitter, advertising and tech/gadget blogs across the world. The microsite received over 400,000 visitors and got named Site of The Day by the FWA. On YouTube, Dailymotion, Vimeo, Break, Revver and other videosharing sites the video got viewed over 750,000 times.
Source: Neatorama, Brand Republic, The Inspiration Room
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Is there any idea about what the budget was? this is an impressive realization. What I liked more? they way they used the colors, they match perfectly.