Social Media Launch Of LG KP500 Cookie Phone

Written by Igor Beuker on December 19th, 2008 | 6 comments

LG launched the new LG KP500 Cookie. The slim and stylish handset has an easy to use 3 inch full touch screen, motion sensor, handwriting recognition and is the first touch mobile handset at the mid-market price level. See Stickman Trapped In Phone…

Cookie has an embedded stylus pen that makes it easy to draw your creations anytime, anyplace as demonstrated in above Stickman video. Also available is the KP500 promotional video.

Check LG Cookie campaign site, the LG Cookie Flickr page or the LG Cookie YouTube channel.

The campaign was launched by Mindshare. The natural seeding is done by social media marketing agency SocialMedia8. The campaign is targeted at Thailand, Malaysia, Brazil and the United Kingdom. The reach and response of the LG Cookie videos are being tracked by ViralTracker.


In the first 3 days the LG Cookie videos were watched 25.000 times in the 4 target markets. It seems that the mobile operators have embraced online video and social media marketing as well.

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