Sol Beer Launches New Viral Commercials

Written by Igor Beuker on March 14th, 2009 | 3 comments

You guys asked us to take a deeper dive into Coors‘ Mexican beer brand Sol. Well, we did. So check Sol’s new viral commercial called Pep Talk…

Above and below viral commercials were made by DDB in Buenos Aires. They were launched March 11 so still very fresh. We do not know who did the seeding and tracking of this viral campaign. Do you?

We do know many beer brands launch viral internet commercials nowadays. Is that a new trend or have brands massively embraced the impact and effectiveness of online video?

See the viral commercial Hugs. Again very enthusiastic football fans..

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3 Comments

• Sol setzt auf Fußball « Nummer 15 says:

  March 16, 2009 at 14:54

  [...] [via] [...]

  Reply
• Laurens says:

  March 17, 2009 at 18:15

  I like the second video, it’s funny.. Never heard of this beer brand, but now I do!

  Reply
• Edward Traxler says:

  March 22, 2009 at 19:42

  I agree, the second one was funny. Gonna stick with my Foster’s though.

  Reply