Tiger Woods Returns In Nike Ad

Written by Pernille Hegnsholt on April 8th, 2010 | 2 comments

Nike aired a new TV commercial Wednesday featuring Tiger Woods and the voice of his late father, Earl, just in time for his return to professional golf at The Masters.

Tiger Woods longtime sponsor Nike has made a risky move with this video that calls out his personal problems at the same time he returns to competitive golf. The video, titled “Earl and Tiger” manages to say a lot about Woods’ personal situation in just thirty seconds.

I really don’t know what to think of this ad – or the whole Tiger Woods topic! Basically I feel like the whole thing is one big PR stunt! But no doubt that this is a risky ad from Nike, looking forward to hear your thoughts on the ad.

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2 Comments

• Ed Dearborn says:

  April 10, 2010 at 15:45

  I believe I say it best with this. http://www.mcintoshmarketing.com/news/tiger-woods-nike-ad

  Reply
• Air Jordan Chaussure says:

  August 7, 2011 at 19:56

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