Comments on: UGC Viral Commercial Dilemma For Guinness? http://www.viralblog.com/viral-commercials/ugc-viral-commercial-dilemma-for-guinness/ VIRAL IDEAS & SOCIAL TRENDS Fri, 10 Feb 2012 07:08:41 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Igor Beuker http://www.viralblog.com/viral-commercials/ugc-viral-commercial-dilemma-for-guinness/comment-page-1/#comment-2108 Igor Beuker Mon, 04 Aug 2008 19:17:45 +0000 http://www.viralblog.com/?p=665#comment-2108 @Rick I'm aligned with you that any sane brand manager, willing to keep his job, would not risk his brand like this. But to be honest: Cillit Bang TV commercials suck bigtime, but they reject the amazing Barry Scoot viral spoof: not dirty, not rude, but 100x more entertaining than the TV spot. I feel advertising should be extremely relevant or extremely entertaining. All the grey stuff in the middle we spent millions of dollars on, but no consumer will ever remember. Off course extremely popular products like iPhone will need not much advertising. Cheers Igor @Rick

I’m aligned with you that any sane brand manager, willing to keep his job, would not risk his brand like this.

But to be honest: Cillit Bang TV commercials suck bigtime, but they reject the amazing Barry Scoot viral spoof: not dirty, not rude, but 100x more entertaining than the TV spot.

I feel advertising should be extremely relevant or extremely entertaining. All the grey stuff in the middle we spent millions of dollars on, but no consumer will ever remember.

Off course extremely popular products like iPhone will need not much advertising.

Cheers

Igor

]]> By: Rick http://www.viralblog.com/viral-commercials/ugc-viral-commercial-dilemma-for-guinness/comment-page-1/#comment-2106 Rick Mon, 04 Aug 2008 15:47:10 +0000 http://www.viralblog.com/?p=665#comment-2106 Why would Guinness not make this type of commercial? Because alcohol companies already face enough pressure and criticism for their ads that don't involve threesomes, why would they go out and shoot themselves in the foot with something like this? Diageo, owner of Guinness, is heavily involved with DISCUS (http://www.discus.org/) and this ad would certainly violate a number of rules. Why would Guinness not make this type of commercial? Because alcohol companies already face enough pressure and criticism for their ads that don’t involve threesomes, why would they go out and shoot themselves in the foot with something like this? Diageo, owner of Guinness, is heavily involved with DISCUS (http://www.discus.org/) and this ad would certainly violate a number of rules.

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