Underwear Models Test Bras On Roller Coasters
Ultimo, Britain’s leading underwear brand, and theme park Alton Towers Resort have teamed up to test if the Ultimo Bras could withstand the G-force’s on the different roller coasters and to produce an underwear advisory guide.
Having a bra-vellous day out
A group of scantily-clad female test-riders donned a variety of Ultimo bras and were put through their paces on several adrenalin-inducing rollercoasters, including Rita Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras to make sure they were a snug fit.
The video is raking up views and already exceeding 260,000 views since posted June 15th on YouTube.
Using boobs as a subject is not unfamiliar in advertising. Famous is the Wonderbra advert featuring Eva Herzigova with the caption “Hello Boys” dating from the 1990s.
Also other lingerie brands have used the power of viral marketing in the past, like Agent Provocateur with Kylie Minogue and Kate Moss, Wonderbra, Myla Lingerie and Passionata. One of the most famous brands, Victoria’s Secret, utilizes their own YouTube channel to reach its female (and male) audience.
And even non-lingerie brands have used bras or boobs in their campaigns, such as Nissan Pathfinder, BIC, ‘bouncy’ Jeep and Trident Insurance. One could argue the true goal of such advertising. It is arguable whether such advertising is demeaning. In all, the viral effect is tremendous.
Source: Frank PR Newsblog, The Sun
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Am I correct when I say, that the video isn’t that exciting as I was hoping for, because of the bras doing a good job?
very nice video
Terms to use when writing or talking about people with disabilities. ,