Viral Soccer Videos Launched By Umbro & Nike
Nike-owned sports brand Umbro released a viral video as the digital element of its campaign to support its ‘Bring it on’ football manifesto. The video features freestyle footballer John Farnworth, as well as footage of real fans at football clubs across the UK and on the streets of Manchester.
Umbro will also run a survey on its site for fans to support the manifesto, which is being pushed through stadium promotions and product ads featuring players. The Umbro Bring it on viral clips are created by Silver Films.
One of the Umbro TV commercials can be seen above and here’s the other TV commercial.
Umbro is getting there, but I feel Nike is taking viral videos a step further. Look at the T90 introduction by Wayne Rooney for Nike. Even better is the Wayne Rooney viral spot, in which he kicks the hell out of the famous Dirty Sanchez Boyz with his new Nike T90’s. Which viral spot do you like most?
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I like the Nike video’s more, maybe also because I feel the Nike brand is a lot more rebellion, than for example Umbro. I think you look different to a certain brand and for example their videos, because you already a fan.
Umbro has to do a lot better than this, if they want a piece of Nike’s appearance. Besides that I believe this Umbro video is mainly aimed at the UK market, and doesn’t say me that much as a Dutch man.
Nevertheless Nike bought Umbro for $582 million, so maybe Umbro will got some of that Nike marketing knowledge too…