Wahnsinn! OBI Hammer Juggling

Written by Paul van Veenendaal on November 6th, 2007 | 2 comments

A viral video for hardware store OBI is a huge hit in Germany with over 4 million viewers in 3 weeks, according to Hamburg based viral company DSG Dialog Solutions. Although the video is somewhat difficult to follow for non-German speaking internet users, it’s hitting a cool 1.8 million views in international videoportals such as
MetaCafe, Break and MySpaceTV. The viral also got digged a month ago.

So should the viral at least have been subtitled in English for international portals? Or let viewers do this, e.g. Mensvärk, Boten Anna or with DotSub. Or another possibility is creating several language versions like BlueCat Networks did, for their viral video “Office Platoon” in English, Spanish, German and Russian? (via Viralmarketing.de)

Follow us on Twitter, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.

2 Comments

• Viral Friday: Mascha Vang vs Solarium - ViralBlog says:

  November 30, 2007 at 14:02

  [...] the early bird with its Ron Hammer spot, about a year ago. Two weeks ago OBI.de followed with the hammer juggling viral. And now Toom Baumarkt choses for a guerrilla internet campaign as well. In the above video we see [...]

  Reply
• ray says:

  February 27, 2010 at 00:45

  http://www.youtube.com/watch?v=0ByrC03ePHI at least an English translation, dunno about others…

  Reply