Comments on: Wanna Win An Award? Copy A Successful Viral!

By: Andreas

Andreas — Thu, 20 Nov 2008 16:33:58 +0000

I think the challenge for creatives is to find inspirations on content which did not go very viral yet, rebuild it and make it so strong that it will go viral in it´s new (brand)form. I agree, copying content which was already very successfull is propably not so clever …

By: Matthijs Roumen

Matthijs Roumen — Thu, 20 Nov 2008 16:08:36 +0000

Great findings Paul!

The thing with this content is that if the crowd doesn’t like it (because they’ve probably seen it before), it won’t go viral. Copying these kind of ideas can be very harmful for a project, so it’s actually a big risk …

By: vader

vader — Thu, 20 Nov 2008 15:48:56 +0000

There are also viral’s copy as the TVF one for diesel:
http://fr.youtube.com/watch?v=XQVNVdTTvPA

or the free hugs campaign for aids
http://fr.youtube.com/watch?v=vr3x_RRJdd4

By: Andreas

Andreas — Thu, 20 Nov 2008 11:23:10 +0000

Well the question is: Can you really call it “copy” or is it more an “inspiration” that professionel creatives get from amateurs on youtube. Interesting question .. will discuss this on my german blog immediately.

By: Laurens

Laurens — Thu, 20 Nov 2008 10:00:20 +0000

Unbelievable, funny to see that viral is not always about quantity (to get as many views as possible, no mather where they come from), but also quality..