Will Jennifer Aniston Make Smartwater Viral?
Some brands have shown an affinity for disobedience when it comes to viral marketing: forgetting that viral is just a mean, not the end. But using Jennifer Aniston in their new video to hunt for that viral effect, might refresh Glaceau’s Smartwater…
In the video Jennifer says she agrees with launching a sextape, to create a viral effect. But unfortunately we do not see her showering in Smartwater.
Nevertheless, the clip already showed over 400,000 clip views since it’s launch on 7 March 2011. And the video might even hit this week’s Viral Friday?
Viral and social insiders will probably understand Smartwater’s over-the-top approach. And consumers, well the might simply want to see this video because of celeb Jennifer in it…
Jen seems to be excited about the recent developments in the digital world that are revolutionizing the way brands can earn attention, increase their online SoV and aided brand awareness?
How do you rate this Smartwater video? And how many clip views do you think this video will generate in 90 days?
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We created a pool: how many clip views it will create in 90 days. Maybe we can make this a crowd sourced gambling blog
Cheers
To answer the open question in the title of the post I really hope not.
Otherwise I’m wrong – http://philadams1.wordpress.com/2011/03/08/viral-is-an-objective-not-a-self-fulfilling-prophecy/
Hi Phil
Interesting article you wrote, liked it!
But it seems that the answer to the open question is given by yourself also, in your own article: it’s already going viral…
Nevertheless I think we share the opinion that “going viral” is not- and will not- be a brand, marketing or communications objective..?
Cheers
“it’s already going viral” – there is no justice.
Haha maybe there’s one justice; not all virals bring postive buzz or brand preference. We track and analyze so many online videos and virals with http://www.viraltracker.com, believe me: there is justice…
Hope that helps