Wonderbra’s Viral Open Casting Campaign
Do you also like the clever Wonderbra ads? Well Wonderbra is now calling for volunteers to take part in a billboard advertising campaign for the D to G cup collection. Auditions are on in London on Saturday 28th June 2008.
To get people into the mood for demonstrating their cleavage, Wonderbra has launched this viral campaign The Wonderbra World Just Got Bigger, celebrating the images associated with breasts: coconuts, cushions, puppies, eggs, jugs, tits, hooters, buns, cup cakes, melons…
What do you think, will the London auditions become a HUGE success 
Source: Duncan’s TV Ad Land
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There’s a really good piece on Wonderbra viral campaign at http://www.nexusdp.co.uk/design-agency-blog/?p=40
Personally I’m looking forward to the charity calender which will follow the poster campaign.