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01/08/2008 by

Viral Friday: Celeb

Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.

This weeks Viral Friday #1 position goes to John McCain with Celeb. Britney Spears, Paris Hilton and Barack Obama appear in Senator John McCain’s newest television ad that refers to Mr. Obama as “the biggest celebrity in the world”. The runner up spot is for Microsoft’s Mojave Experiment. Microsoft invited 120 Windows Vista critics to watch a demo of their “new” operating system Mojave, which actually is Vista. Guinness Good Times completes this week’s top 3. This user generated ad for Guinness beer got removed from YouTube after instructions by Guinness owner Diageo.

Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

1. Celeb

Britney Spears, Paris Hilton and Barack Obama appear in Senator John McCain’s newest television ad that refers to Mr. Obama as “the biggest celebrity in the world” and uses footage from his speech in Berlin, with sound bites of the crowd cheering “Obama, Obama”. International media like CBS, The New York Times, LATimes, Der Spiegel, Wired and Huffington Post made the spot, which has been viewed over 1 million times after just one day, very popular. (Source: The New York Times)

2. The Mojave Experiment

Microsoft unveiled video footage of an exercise called the Mojave Experiment, where 120 unwitting Windows users were tricked into watching a Vista demo while told it was something else. The experiment’s subjects were all people who had a negative impression of Vista but no personal experience with it. One short demo later almost all of them reported a far more favorable impression of the operating system “Mojave” than they held of Vista. Over 750 blogs wrote about the “experiment”, including Gizmodo, ReadWriteWeb, VentureBeat, Scobelizer, Slashdot, Guardian, Engadget and The Wall Street Journal. (Source: ReadWriteWeb)

3. Guinness Good Times

Diageo, the largest multinational beer, wine and spirits company in the world, has publicly distanced itself from the above sexy viral that has broken on YouTube. Almost 350.000 people watched the video before Diageo instructed YouTube to remove it. A spokesman said “Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed.” (Source:

4. The Process

What if there were no stop signs, and a major cooperation was charged with inventing one? That’s what “The Process”, a film about the concept process, is about. The video got over 300.000 views on YouTube and about 600 blogs linked to the video before it got deleted. (Source: VIBE)

5. Penny Pranks

OfficeMax, from the Elf Yourself ad, made 11 hilarious videos in which a guy tries to pay whatever he is buying with pennies. Obviously not one of the sellers accepts the pennies, but OfficeMax will take your pennies!

6. Olympics 2008 Monkey Movie

JDamon Albarn and Jamie Hewlett, the guys behind virtual band Gorillaz, made this cartoon based on the classical Chinese novel “Journey to the West” for BBC Sport’s marketing campaign. (Source: Adverblog)

7. A Girl, Her Tongue And A Hotel Room

To promote their very clean rooms Extended Stay Hotels made the above viral featuring a licking girl and one of their, obviously, very clean hotel rooms.

8. Runaway Jeans

After “Guys Backflip into Jeans“, “Super Chill Monkey Does Hollywood” and “Guys Fill Their Jeans With Helium“, “Runaway Jeans” is the fourth viral in a series of ten for Levi Strauss & Co made by Cutwater. The virals promote the classic Levi’s 501 jeans.

9. MINI John Cooper Works

MINI launched the above viral to promote the new John Cooper Works versions of the MINI Cooper and the MINI Clubman in which we see a guy hurled high up into the sky by a crane and a self made catapult. “Not extreme enough? Try this!”.

10. Forest Love

Greenpeace calls upon internet users to “Show the forests some love” and upload a photo, a video reaction, and/or sign the petition to make sure the European Commission doesn’t forget about the vital vote on protecting forests (which has been delayed till September) from illegal logging during their summer holiday.


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Niels Bellaar
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Comments (1)

  • Steve 01/08/2008, 21:02

    McCain’s campaign video is the ideal choice for #1, I agree with your selection.