Viral Friday: Samsunged
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This week’s Viral Friday #1 position goes to Samsunged, the sequel to the next big thing video. The runner up is NIKE+ FuelBand – this futuristic gadget challenges you to #makeitcount. And Chevy Happy Grad completes this week’s top 3, showing (almost) the best parents of the world, they were really, really close.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
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1. “Samsunged”
The Samsung Galaxy S2 came out in Q3 last year, but due to the commercial success of the Galaxy phones Samsung keeps fueling their Galaxy brand. At the end of 2011 they created this Samsung VS Apple campaign which was a viral success. As you can see they’re continuing this strategy and for a good reason. Samsung is more than throwing dirt at the iPhone, they’re showing how their product is beating their competitor on functional levels. Smart, funny and a very well thought out pay-off: We just got Samsunged with almost 900.000 views in a week!
Be sure to also check another great ad.
2. Introducing The NIKE+ FuelBand
It’s not new that Nike claims running in their marketing efforts. What’s new is the Nike+ Fuelband a new product that goes beyond running and tracks every activity. What’s quite interesting is that this video has an all natural spread, but Nike decided to buy views on this related funny video. Their strategy probably was as following: instead of betting on the related funny video to go viral, their short introduction video is more likely to get picked up by tech blogs providing natural views. And so far it got more than 770.000 views since 17th of January. The funny video will then show up in the related videos hitchhiking on the natural views. Quite clever if you think about it and maybe something to consider for your brand as well.
3. Chevy Happy Grad
Super Bowl commercials are a million dollar business, with 30-second spots and productions. Just like Doritos, General Motors asked people to make their own spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game. In the winning entry by Zach Borst we see a graduate who thinks he is getting a brand-new Chevrolet Camaro convertible as a graduation present – except the grad is something else. The video got over 600.000 views in one week.
4. Chinese New Year – Family Reunion Dinner
Chinese New Year celebrations started last Monday. Family reunion dinners play an important role in these festivities. This can open opportunities for brands in the eastern continent. The brand Padiberas Nasional Berhad (BERNAS), they ensure continuous supply of rice at affordable prices, grabbed this opportunity with both hands. The result is an emotional, authentic and a relatable video. The video has been very well received with over 200.000 views since the 19 of January. Be sure to also check out this great video from BERNAS.
5. Nokia Ring-tone During Concert Of Classical Music
First of all, we usually pick up the most recent virals, but this is an exception. The reason for this is to show that a video can go viral even without special effects and a huge budget. (Ok, have to admit it should not take so long…) The point is, make it look genuine and interesting. Some say it has to be horrible or horny, that’s of course also an option. I saw this video exactly two weeks ago on a Slovak community portal, it had around 300 views. And it skyrocketed to almost 3 million views until now as many shared it on social networks and blogs, even Mashable mentioned it. How did this happen? Simple – it’s a great example how to face arrogance with a dignity and calmness, people still like it. A note below: Nokia was not involved in it, but curious when will they use it in a commercial.
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Another smart product innovation:
Introducing The NIKE+ FuelBand
How come you only post commercial ‘virals’ on this viral friday. That’s the opposite of what a viral is…
Hi Jacob,
there are many definitions of what “viral” is and it would probably be for a long discussion (I’m up to it if you’re interested).
Anyway, there are not only commercial virals in this edition.
Which videos would you like to see on Viral Friday? Feel free to suggest some either in the comments or send us an e-mail tip@viralblog.com
Hi Martin,
I wish I had tips. I my opinion a Viral is something that happens to a video/picture/etc. A viral can not be something that is created. Then it is just a smart marketing campaign.
Well I have to disagree with you that it cannot be created – have a look at e.g. VW star wars videos, ‘My First Hardcore Song’ by 8 yr old Juliet OFFICIAL etc. etc.
Some look more genuine (or UGC if you want) some are made in a studio…it’s the users who decide to share and pass it along…
And probably the best example is no.5 – Nokia ringtone. It’s genuine, played by a guy from a small town in Slovakia (Presov). And no one noticed it for more than a half year.
Is that what you understand as a viral?
I think that it’s a difference in definition. In my opinion there is a difference between well placed and executed marketing/advertising and a viral. A viral were some of the first flashmobs, (good) marketing is what followed by companies like T-Mobile.
The Gotye cover (on the guitar) is a good example of a viral, no.2 Nike is a good example of good marketing. But as you said before, this can become a long discussion based on points of view
Btw, no.5 is in my opinion indeed a viral, I was putt off by the Title
In my opinion a viral effect is people spreading content for you. The beauty is that it’s not forced, like traditional marketing. You decide what you want to consume and share.
@Jacob: But marketing can help to create a viral effect. For example contacting influencers and using your owned channels, to post your video. If the video is picked up by external channels and influencers it’s still viral right? Only if a video has a lot of paid views I would classify it as advertising.
Ow, and it’s not about being the first (flashmob),if the content suits your target audience and they (organically) spread it, it becomes viral as well.
I can understand your opinion about this, but as Martin already mentioned this is a complex phenomenon and I think it’s good to have our own definition of a viral effect.
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