Viral Friday: Super Chameleon
Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Super Chameleon. About two years ago sunglasses manufacturer Ray-Ban started its global “Never Hide” campaign. Now the campaign continuous. The runner up spot is for Joseph Herscher with Creme That Egg!. Cadbury calls upon consumers to destroy their Cadbury Cream Egg in the most creative way, film it and upload the video to the Cadbury Creme Egg Gooeys Film Festival website. Metallica Risky Business Coaches completes this week’s top 3. Late 2008 we saw Heidi Klum in a Guitar Hero ad and now the game got Metallica to star in their ad for Guitar Hero: Metallica.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
1. Super Chameleon
About two years ago sunglasses manufacturer Ray-Ban started its global “Never Hide” campaign featuring the YouTube account NeverHideFilms. If you haven’t read it already, check out Matthijs’ very interesting posting about the Never Hide campaign.
To promote their summer collection “Ray-Ban Colorize” Ray-Ban released four new videos (Drill, Canon, Chameleon and Paint Can) made by ad agency Cutwater. The Chameleon video scores very well on YouTube, Break and Yahoo video with almost 1 million views in one and a half weeks.
2. Creme That Egg!
Cadbury, the British confectionery company, started a user generated video campaign in New Zealand titled “Cadbury Creme Egg Gooeys Film Festival“. Cadbury calls upon consumers to destroy their Cadbury Cream Egg in the most creative way, film it and upload the video to the Cadbury Creme Egg Gooeys Film Festival website. The most original contribution wins $5.000. Creme Egg destroyers have till next Thursday to upload their video and compete with the 77 contributions that are already on the site. The most creative one comes from 23 year old Joseph Herscher who, together with his sex room mates, spent six months building a Rube Goldberg machine. His video “Creme That Egg!” got over 1 million views in two weeks. To promote the campaign Cadbury used Bebo, Facebook and YouTube.
(Source: RadioChick, GayNZ)
3. Metallica Risky Business Coaches
Late 2008 we saw Heidi Klum in a Guitar Hero ad and now the game, developed by Neversoft and published by Activision, got Metallica to star in their ad for Guitar Hero: Metallica. The game will probably be released in Europe, North America and Australia on Playstation 2, Playstation 3, Xbox 360 and Wii next month. In the game you’ll play the Metallica support act and by doing well you’ll impress Metallica and get invited to go on tour with the band. After Guitar Hero: Aerosmith this is the second GH game that focuses one just one band.
(Source: Wikipedia, Nintendo Nieuwslog)
4. Padma Lakshmi Hardee’s Commercial
Model, actress and cooking expert Padma Lakshmi stars in the latest, very similar to Paris Hilton’s Carl’s Jr ad, commercial by restaurant chain Hardee’s. Lakshmi, author of the “Easy Exotic” and “Tangy, Tart, Hot & Sweet” cookbooks, is most known (in the USA) for hosting the reality TV show “Top Chef” on Bravo TV.
5. LGenius: LG’s New Wacky TV Technologies
LG Electronics, the world’s second-biggest maker of televisions and third-biggest maker of mobile phones, recently introduced several new TV technologies at a press conference in Korea. LG’s latests TVs will feature some revolutionary features like a profanity filter, a happy time function and the Cartoonizer. The video is a promotional teaser for LG’s new LGenius platform on which consumers can submit their out of the box ideas for future LG televisions. The video can be found on several influential tech and gadget sites like Gizmodo, Slashgear, Engadget, Crunchgear, Trendhunter and GeeksAreSexy.
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Viral Friday, this week’s viral video chart of ViralBlog
http://www.viralblog.com/viral-friday/viral-friday-super-chameleon/
Good post!