Def Jam Rapstar: Music Gaming Goes Social
With all the good examples around, lots of (young) people dream of becoming rap stars. With the new game Def Jam Rapstar, this ambition got a whole lot easier.
The game was created by Konami and 4mm Games. The cool thing about this game is that it makes great use of social media, making it easy for players with musical ambitions to put themselves out there.
The essence of the game is like Rock Band or Singstar. You can pick a song and rap the lyrics, on your own or together with friends, and the more accurate you are, the higher your score will be. But the social aspect is what makes it interesting. You can enter de Rapstar online community, upload your performances and battle against other players. You can also put a crew together or join an existing one. Even if you’re not into rapping but love to manage a crew, you can join the community and dive into the marketing and PR aspect of musician management. This all takes place online for everyone to see, even people who don’t own the game. This gives talent scouts the opportunity to check out what rap talent is out there. Of course, everything you do is shareable through Twitter, Facebook and MySpace. The game creators also pick the most popular rappers who get to create content for the community.
I think it’s great that social media and gaming can be bound together like this to serve more than just the need to play a computer game. Gaming and social media have taken each other a step further. It’s one thing to make a YouTube movie of your performance talents and quite another to convince others and stand out of the rest of the (more or less) talented YouTube crowd. But by keeping these talents all together in a branded community where they can battle to be the best, Def Jam Rapstar is definitely on to something. Do you think the next Snoop Dogg will emerge from this community?
Source: Mashable
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@inspire_london Def Jam Rapstar: Music Gaming Goes Social http://tinyurl.com/2378k22