Heineken Launches Viral ‘Star Final’ Campaign
Heineken is doing great brand and sponsorship activation with it’s Star Final campaign. The 360 campaign is fuelled by an online campaign, a viral video, social media optimization, an interactive game and a buzz toolkit.
Football fans all over the world are invited to take part in Heineken’s exciting Star Final competition to celebrate the UEFA Champions League. The online game lets fans ‘kick’ a personalised football from Iceland to South Africa. The people who get their football there fastest, will have a chance to join Heineken to watch the UEFA Champions League Moscow Final 2008 under the stars in South Africa!
As sponsor of the UEFA Champions League, Heineken knows how popular this Grand Prize will be. The UEFA Champions League is the most highly regarded international club football competition in the world. It is enjoyed by millions of passionate, proud fans from Asia to Africa, and from Europe to South America. That’s why Heineken is bringing the game alive with an online game that people all over the world can play.
The fact that Heineken really understands the power of social media, is proven by the use of a buzz toolkit, that facilitates bloggers and social influentials in a smart way.
Heineken’s Star Final campaign, site and game are created by Fabrique. Viral tracking is done by ViralTracker viral consultancy and social media optimization by SocialMedia8.
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nice! the campaign mechanism is kinda old fashioned but does the trick of course! visual design and animation is razor sharp… incentive is very attractive! heineken cant be called cheap!
@ Niels
yep agree: proven mechanism but execution is flawless and incentive very triggering.. But Heineken is off course also a very active brand… and Uefa Champions League an emperor’s event .. If you like soccer, and I do a lot
Cheers