Sony First To Launch Viral Game On Twitter

Written by Igor Beuker on May 11th, 2009 | 10 comments

Terminator Salvation is a Warner Bros movie that will be launched in the US on 21.05.2009. The trailer promises a movie with spectacular special effects.

Terminator Salvation is not only a movie, its also game, about John Connor and Resistance2018 he leads against SkyNet.

For the launch of the Terminator Salvation Playstation Game, Sony is trying to take Twitter to the next level. Sony has launched a mass multiplayer online viral game, coordinated entirely via Twitter.

So far we’ve seen a little bit of viral marketing for Terminator. This is the first time any studio has ever done anything like this on Twitter. So far, it seems that Sony is outsmarting most of it’s competitors with it’s engaging use of social media marketing.

On Twitter there are various assignments and messages that apparently will be tweeted out by Resistance2018 with coding as follows: RA (Resistance Assignments), WM (Word Mix), TR (Trivia), PT (Partial Transmission), SW (SkyNet Warnings).

Try it yourself at Twitter/Resistance2018.

Source: FirstShowing

Share your opinion and leave your comment below. Subscribe to our rss feed, connect to Twitter, get and spread our Viral Friday widget or sign up for our monthly e-mail newsletter.

10 Comments

• Paul van Veenendaal says:

  May 11, 2009 at 12:56

  Also check out the Pizza Hut Terminator Salvation Tie-up, where friends can shoot at your of your friends uploaded face to reveal a Terminator.

  Reply
• Igor Beuker says:

  May 11, 2009 at 12:57

  Pretty cool!

  Reply
• Matthijs Roumen says:

  May 11, 2009 at 14:13

  Its a smart thing, entering people’s daily livestreams in order to communicate a campaign. Way much more efficient then creating an own channel where people have to sign up to join.

  Reply
• falkeee (Falk Fuhrmann) says:

  May 11, 2009 at 19:42

  sony launches first viral game on twitter http://tinyurl.com/oalgbe

  Reply
• Igor Beuker says:

  May 11, 2009 at 19:49

  Very true Matthijs!

  Reply
• AdSimple says:

  May 14, 2009 at 16:05

  Very smart, Sony.

  Reply
• additiyom (additiyom) says:

  May 28, 2009 at 08:28

  Sony First to Launch Viral Game on Twitter – http://tinyurl.com/oalgbe how did i miss this!

  Reply
• t4 says:

  July 22, 2009 at 21:57

  great film!
  better than t3

  Reply
• Igor Beuker says:

  July 22, 2009 at 22:27

  @t4

  it’s indeed good!

  Thanks for sharing

  Igor

  Reply
• yessneaker says:

  July 29, 2009 at 13:30

  i hv been waiting 4 it quite sometime now!kinda love it since kid, great movie classic story!cant wait to feel it.

  Reply